Pilot
30 days
No software fee during the evaluation period.
- -Real schedule review
- -Sample import
- -Staff workflow demo
- -Written rollout plan
Pricing
Flat software pricing.
No cut of every booking.
Lobby charges for software. Members pay your club through Stripe, Stripe charges processing fees, and Lobby does not sit in the booking money flow.
No credit card · No commitment · EU contract on request
Current offer
Pilot first.
Studio when small.
Club when busier.
Pricing is intentionally plain: flat self-serve plans for normal operators, custom pricing only when procurement or multiple locations make it necessary.
Studio
Recommended€29/mo
One flat software fee for small clubs and studios.
- -Bookings and classes
- -Stripe payment flow
- -Reports and CSV export
- -No booking revenue cut
Club
€99/mo
More room for larger single-location clubs with heavier operations.
- -Everything in Studio
- -Team and domain gates
- -Open play and leagues
- -Higher-touch support path
Network
Custom
For multi-location groups or procurement-heavy rollouts.
- -Multiple locations
- -Custom domain plan
- -DPA review
- -Rollout support
Billed monthly · 2 months free on yearly billing · Prices are exclusive of VAT/tax.
Plan comparison
What each
plan includes.
Studio and Club are flat self-serve subscriptions. Network adds multi-location, procurement, and assisted rollout.
| Capability | Pilot | Studio | Club | Network |
|---|---|---|---|---|
| Software fee | Free · 30 days | €29/mo | €99/mo | Custom |
| Locations | Preview only | 1 small location | 1 larger location | Multiple |
| Go live with members | — | Included | Included | Included |
| Online payments via Stripe | — | Included | Included | Included |
| Custom domain | — | Included | Included | Included |
| White-label branding | — | Included | Included | Included |
| Team invites | — | Included | Included | Included |
| Open play and leagues | — | Included | Included | Included |
| Support | Included | Included | Included | Included |
Where the money goes
Member to club.
Stripe for cards.
Lobby for software.
Member
Pays the club
The member pays for bookings, classes, memberships, or events through the club checkout.
Stripe
Processes the card
Stripe charges its processing fees directly. Availability depends on Stripe-supported markets.
Lobby
Invoices software
Lobby bills the software subscription. Lobby does not take a percentage of booking revenue.
Product constant: Lobby booking cut is 0%. Stripe fees are separate.
Worked example
The same club,
two fee models.
The club below is illustrative. The point is the shape of the two models, not the exact figures.
6 courts · 1 800 bookings / month · €38 average price
Booking revenue / year
€820 800
€68 400 / month × 12
Marketplace cut / year [1]
€147 744
€820 800 × 18% mid-band
Lobby Club / year
€990
€99 / month × 10, 2 months free
Kept by the club / year
€146 754
€147 744 − €990
[1] Illustrative, not a quote. 18% is the midpoint of a public-information estimate of marketplace cut bands (15–25%); verify any incumbent invoice. Lobby takes 0% of booking revenue on every plan.
Run your own numbersWhat is not included
What the flat fee
does not cover.
Clear exclusions keep the software fee understandable and prevent hidden services work.
Not included
Marketplace demand
Not included
Custom legal review
Not included
Data cleanup
Not included
Bespoke feature work
Plain answers
The questions
behind the price.
- What is the catch?
- Lobby is not a marketplace and does not bring player demand. It is club software for operators who already own, or want to own, the member relationship.
- What currency do you quote in?
- Public pricing is displayed in EUR. Contracts can clarify tax treatment, invoicing entity, and payment schedule before rollout.
- Are Stripe fees included?
- No. Stripe processing fees are separate from Lobby fees and are paid to Stripe. Lobby does not mark up card processing.
- Can we cancel?
- The pilot has no software fee. Paid terms are agreed before rollout and can be structured month to month unless procurement requires a different contract.
- What is not included?
- Player acquisition, marketplace listing, custom development, historical data cleanup, and legal review beyond the standard DPA are not included in the flat software fee.
Payments playbook
Reconcile
bookings to Stripe.
A practical note on what each paid booking needs to expose so operators can reconcile payments without a hidden booking percentage.
Stripe reconciliation
Stripe reconciliation for sports clubs using online bookings
Payment status, refunds, payout references, and exception handling for the booking desk.
Price it against your club